We're living in an age where access to information and resources is possible to most people around the world. This has empowered people and communities to devise solutions and create companies to implement them. There has never been that many startups and it's only getting started. In this age of innovations there is intense competition over attention. Companies strive for attention to provide their services to people. The current tools at our disposable range from design to

It is time for our very first tutorial. This week we've been providing spotlights of our own projects along with some of the work of our favorite illustrators. And as promised this week ends with a tutorial on how to create your very own illustration. 1) Pick a topic The process of creating an editorial illustration is unexpectedly very research oriented. For the purpose of this tutorial you'd be asked to pick a topic first. Normally you'd be approached by a client with

When we started out Yak six months ago, we relied extensively on the value of spontaneity. This has greatly benefited us in various ways; we still wholeheartedly think that experimenting in a spontaneous manner has taught us a lot. It is very much synonymous to how children learn, if warned about a hot cup, they'd probably shrug the warning off and extend their arms to grab it, but once their hands hit its ceramic exterior, no more cup touching for a while. Similarly we we

Getting your story across in our day and age is a daunting and difficult task to undertake. The internet has provided us with myriad possibilities and opportunities one of which is the ability for every voice and story to be told and heard. This availability for a story-telling mechanism for everyone, both people and business has made for one noisy world. You don't necessarily care much for the noise if you're using it the service for personal use. Usually your circle of virt

It has been a couple of weeks now since YAK started. To us it seems like a year or so. It has been a thrilling roller-coaster ride that's only beginning. We got to work and meet with wonderful people and through that even if it was in a period of a month and a half we got to tremendously learn and grow further as people. It is very exciting because everytime I think about the amount of things we learned in terms of design, illustrations, animation or even in terms of managing

“The creation of a single world comes from a huge number of fragments and chaos.” ― Hayao Miyazaki When we first started working on our website, we had several ideas for a quote to add at the end. A quote that could directly communicate what we wanted to stand for as a studio or a collective of creatives. There were all kinds of quotes ranging from motivational ones by known figures to ones that address design thinking by notable designers. At some point we even thought