The Importance of Bad Art


As a creative, probably one of the hardest phases of any project isn’t its creation, but usually the phase where you get to show it to other people. The daunting endeavour of putting out what you worked on for other people to see fills us with a horrifying feeling that many designers are well aware of. Putting out work doesn’t seem like you’re showcasing effort nor an output of a period of time, but more of showcasing who you are as a person. This feeling causes many designers to dread the process. The process shifts from its experimental and investigative nature that isn’t afraid to mess up into a process that favour the safe and assured. Throughout this blog I’m going to not only discuss the importance of bad art or experimentation but also highlight a process we are currently working on and the myriad experimentation that we’ve went with.

The Folk Branding Process

As an illustrator, I have various inspirations, yet one of my most inspiring role models has to be Roman Muradov. I had the pleasure to go over his Skillshare classes and one theme that I always felt when watching them is his ability to adapt to failure and turn into a magnificent strength. This skill has been something that I’ve been trying to develop actively in both my personal and professional projects. One example he gives in his illustration courses is how to start brainstorming for an illustration. He starts off with two basic shapes, combines them and through the process, creates the illustration from this combination turning a basic lamp into an urban illustration of a European city. This fascinating output stemming from the process works actively embraces failure as a medium for creation.

The Folk Branding Process

Throughout the past couple of weeks, we had the pleasure to work with a lot of clients. During this period of time we learned, failed, enhanced, and reevaluated our process. Part of this reevaluation was about the design process. At one point, our process contained a logical, practical, almost scientific framework that guided it. It relied on a conservative philosophy that drives the design. Within that conservative framework, error was abolished, and the bad was discarded. After continuous work, submissions and learning, we realized that some of this conservatism has to go. We didn’t necessarily advocate for the exact opposite, but we advocated for a manner of thinking that embraced and at times went after failure. This allowed us to not only create more but also see things that weren’t necessarily visible when we didn’t experiment further.

The Folk Branding Process

Of course it is very difficult for all designers to share a similar philosophy but we believe that this mindset of embracing failure could genuinely catapult the design process into better heights by both enhancing the product, allowing further visibility, and of course creating a much more interesting environment. We hope everyone enjoyed today’s blog, we’ve been super busy lately but we are planning on increasing our presence online even further once we settle in. Also you probably saw the different illustrations we showcased throughout this blog, these are the in-progress illustrative branding of a new super cool co-working space that you’ll hear about very soon!

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